Files, Reports & Other Material

This page links to the various topics on which excessive amounts of information has been accumulated. Give me some time to perform the necessary administrative tasks, and you’ll have access to a fairly decent private collection of electronic books.

Advertising/Classifieds

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Affiliate Marketing

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Article Marketing (including “Bum Marketing”)

Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

Audio/Video (How To Create)

This section contains information on how to create audio or video for online use and distribution.

Blogging

Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. While it could be argued that all blogs are, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.

ClickBank

Founded in 1998, ClickBank is the online retail outlet for over 12,000 digital product vendors and their more than 100,000 active affiliates.

Copywriting

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media).

Creative Products On Demand (POD)

Sites like CafePress and Lulu function as online retailers of stock and user-customized on demand products. These sites allow entrepreneurs to sell (or buy) their own custom-designed T-shirts, bags, mugs, wallclocks and calendars. Customers can upload their own graphics design, logo or text, which will be added to the product by CafePress (or Lulu). These sites also offer print on demand services for books and music CDs. CafePress also allows the user to have a virtual “shop” including an online storefront and website hosting, order management, fulfillment, payment processing, and customer service.

Digital Photography Profits

Apparently, you can make money online using your digital camera, with no need for “special training, diplomas or aptitude.” If you know the right sites and you know how to go about doing it, you can earn residual revenue by submitting photos to in demand photo sites.

Drop-shipping

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. As in all retail businesses, the retailers make their profit on the difference between the wholesale and retail price.

eBay & Other Internet Auctions

The online auction business model is one in which participants bid for products and services over the Internet. The functionality of buying and selling in an auction format is made possible through auction software which regulates the various processes involved.

eBooks Reselling

A reseller is a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. Software and Ebooks are two products that are very easy to obtain by resellers. Their digital format makes them ideal for internet distribution.

eZines/Newsletters

Ezines are online magazines which are part of a web site. Ezine (also spelled e-zine and usually pronounced “e-zeen”) is a more generic term commonly applied to small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email).

Forum Marketing

An Internet forum, or message board, is an online discussion site. It is the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. People participating in an Internet forum may cultivate social bonds, and interest groups for a topic may form from the discussions. Forum marketing refers to participation in online forums with the primary (or secondary) purpose of marketing a product or service.

Freelance Work

A freelancer or freelance worker is a self-employed person who pursues a profession without a long-term commitment to any particular employer. Freelance work refers to this kind of service, labor, or short-term employment.

Freelance Writing/Ghostwriting

Freelance writing is practiced in the fields of journalism, book publishing, journal publishing, and other forms of writing, editing, copy-editing, proofreading, indexing and copywriting.

A ghostwriter is a professional writer who is paid to write books, articles, stories, reports, or other texts that are officially credited to another person. Celebrities, executives, and political leaders often hire ghostwriters to draft or edit autobiographies, magazine articles, or other written material.

INFO-PRODUCT creation

The most common understanding of the term, “info product” is that of an electronic file containing information on a specific subject, or providing a solution on a specific problem. Most info products available on the Internet today are in the forms of an eBook (PDF being the most popular format) and audio and video files.

—- Audio/Video Products
—- Case Studies/Interviews
—- Ideas
—- Outsourcing
—- Pricing
—- Process (full)
—- Process (summary)
—- Product Launch
—- Short Reports
—- Viral Reports
—- Writing Process

Information Management

Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. Management therefore specifically refers to the organization of and control over the structure, processing and delivery of information.

Internet Marketing Resource Guides

Internet marketing, also referred to as online marketing or eMarketing, is the marketing of products or services over the Internet. It ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. This section contains guides referencing resources for the Internet marketer.

Joint Ventures, including Give-Aways

A joint venture (often abbreviated as JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.

Give-Aways are marketing events in which various Internet marketers cooperate in a joint venture to market their product or service, and to generate leads for further email follow-ups.

Keyword Research

Keyword research is a practice used by search engine optimization professionals and Internet marketers to find and research actual search terms people enter into the search engines when conducting a search. This is done in order to maximise marketing efforts.

Landing Pages

In Internet marketing a landing page, also refered to as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link (or any other link that had been placed on a page on another site with the explicit intention of serving as advertisement). The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

List Building/Email Marketing

List building refers to the activity that has as ideal result the generation and accumulation of prospective customers by way of obtaining their email address (in a legal and ethical manner) for follow-up purposes.

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

Membership Sites

Sites where members, free and/or paid, get access to services, online tools or information in the form of eBooks, audio or video (or a combination of all of these). Some membership sites also have a private forum where members can discuss news and products relateds to their industry.

MINI sites

A mini-site is a website containing between one and usually five pages, but even as much as 20. (There is no strict definition, but if you have to draw a line between “normal and “mini”, I’d say if your site has more than 20 pages, we’re not talking “mini” anymore.) The site usually has a narrow focus on a niche topic, and the primary page may function either as a sales page, or a landing page for list building purposes.

Niche Marketing

An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.

Outsourcing

Outsourcing is subcontracting a process, such as product design or manufacturing, to a third-party (individual or company). The decision to outsource is often made in the interest of lowering cost or making better use of time and energy costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of land, labor, capital, (information) technology and resources.

Passive Income Sources

The US Internal Revenue Service categorizes income into three broad types, active (earned) income, passive income, and portfolio income. It defines passive income as income from “trade or business activities in which you do not materially participate.” Other financial and government institutions also recognize it as an income obtained as a result of capital growth or in relation to negative gearing. Examples include earnings from a business that does not require direct involvement from the owner or merchant; rental from property; royalties from publishing a book or from licensing a patent or other form of intellectual property.

Podcasting

A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication. Podcasting refers to the activity that makes use of podcasts either for marketing purposes, to promote a cause or for educational purposes.

Press Releases

A press release is written in order to highlight an important event, program, or piece of information by an organization or individual that succinctly describes the who, what, where, when, why and how of the story. It is designed to encourage development of articles on the subject. A press release is generally biased towards the objectives of the author.

Private Label Rights (PLR)

Private label rights, when applied to web content like eBooks, articles and reports, but also including software, templates, and even audio and video files, permit the holder of the rights to modify the product to fit his or her needs. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it. It is typically used in online affiliate marketing systems.

Public Domain

The public domain is a range of abstract materials — commonly referred to as intellectual property — which are not owned or controlled by anyone. The term indicates that these materials are therefore “public property”, and available for anyone to use for any purpose. The laws of various countries define the scope of the public domain differently, making it necessary to specify which jurisdiction’s public domain is being discussed.

Residual Income Sources

Residual income sources refer to channels of repeated regular income earned by a sales person (or in Internet marketing terms, an affiliate marketer), generated from the payment of a product or service, that must be renewed on a regular basis in order to continue receiving its benefits.

RSS Publishing/Marketing

RSS (most commonly translated as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video — in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Internet marketers can use their RSS feeds to market products or services in the way of updated news, articles or recommendations.

SEO & Search Engine Marketing

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “organic” search results. This is done by considering how search results are compiled and what people search for. Attempts are then made to manipulate search engine results through the use of appropriate keywords and keyword density on a web page, as well as sometimes complicated link networks.

As an Internet marketing strategy, search engine optimization entails optimizing a website which primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Webinars

Web conferencing is used to conduct live meetings or presentations via the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the internet. A webinar is a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction.

TRAFFIC

Web traffic is the amount of data sent and received by visitors to a web site. This is determined by the number of visitors and the number of pages they visit. Webmasters or website owners often aim to increase their web traffic through inclusion on search engines through search engine optimization, and a variety of other marketing and promotional activities.

—- Traffic MAIN
—- Back Links
—- Conversion
—- Traffic Exchanges

Unique Selling Proposition (USP)

The Unique Selling Proposition (also Unique Selling Point) refers to the fact that each advertisement must make a proposition to the consumer (“Buy this product, and you will get this specific benefit.”) This proposition must be one that the competition either cannot, or does not, offer. It must be unique — either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising. The proposition must also be so strong that it can pull over new customers to a product. (Based on a definiton of the inventor of the term, Rosser Reeves, in his 1961 book, Reality in Advertising.)

Viral Marketing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Virtual Real Estate

The term “Virtual Real Estate” refers to any kind of web property, including websites, undeveloped domains or other transferable web structures with content like Squidoo lenses.

—- Domain Name Selling
—- Domain Parking
—- Website Flipping

WEALTH Creation

— Beginner’s Guides: Internet Marketing, Other Wealth Creation
— General Internet Marketing
— Internet Marketing Interviews
— Millionaire Mindset
— Miscellaneous Marketing Tips
— Multiple Sources Of Income Manuals
— OTHER Money From Home
— Profitable Ideas
— Short Good-Advice Reports
— Step-by-Step Manuals

WEB 2.0

“Web 2.0″ refers to a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, mashup and folksonomies.

—- about WEB 2.0
—- Authority Sites
—- Facebook
—- Free IQ
—- Google: Knol, Pages, Sites
—- History Of The Internet
—- New Web Marketing
—- Social Bookmarking
—- Social Networking
—- Squidoo, Hubpages
—- Tagging
—- Twitter
—- Yahoo! Answers
—- YouTube & Other Video Traffic

Web Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.

Writing/Self-Publishing

Self-publishing is the publishing of books and other media by the authors of those works, rather than by established, third-party publishers. It has been present in one form or another since the beginning of publishing and has seen an increase in activity with the advancement of publishing technology, including xerography, desktop publishing systems, print on demand, and the World Wide Web. Cultural phenomena such as the punk/DIY movement, the proliferation of media channels, and blogging have contributed to the advancement of self-publishing.